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San Antonio & Austin Social Media Lawyer

Smart legal counsel for social media influencers, creators, and brands navigating contracts, compliance, and content in the digital age.

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Work With SA & Austin Social Media Attorneys Who Know the Business of Influence

Have you built a following, created a brand, and turned your online presence into real-world opportunity? Social media brings tremendous opportunity for increased visibility but it’s also complex, and every sponsorship, partnership, or piece of content you publish carries legal implications. You understand the creative aspect, but do you understand the legal side?

At Rodgers Selvera PLLC, we make it all make sense. We help influencers, creators, and brands navigate the legal playing field when it comes to digital content, monetization, and compliance. From FTC disclosures and platform policies to licensing rights and influencer agreements, we protect your content, reputation, and bottom line on TikTok, Instagram, YouTube, Twitch, and wherever your audience lives.

Protecting Your Influence, Managing Your Risk

Social media has blurred the lines between content, commerce, and personal expression. What you post today could have financial, legal, or reputational consequences tomorrow. If you’re signing deals or managing user-generated content, or even building out an eCommerce stream, you need to make sure the legal details are covered in order to protect what you built.

We help social media personalities and influencers like you navigate everything from FTC compliance and intellectual property ownership to takedown notices and defamation claims. And if something goes wrong, such as an unauthorized use, a platform dispute, a contract gone sideways, we’re here to respond quickly, strategically, and with your best interests in mind.

Influencer Agreements and Monetization Contracts

Every partnership, post, and paid campaign you agree to is a business deal and it should be treated like one. A strong influencer agreement protects your income, clarifies expectations, and ensures you retain control over your content and your brand.

We help clients structure co-marketing arrangements, brand partnerships, merchandising deals, and digital product launches. Whether it’s your first brand deal or your fiftieth, we’ll make sure your agreement reflects your worth and covers:

  • Compensation terms (flat fees, affiliate commissions, bonuses)
  • Content deliverables and posting schedules
  • Usage rights (who owns the content, and how it can be reused or repurposed)
  • Exclusivity and non-compete clauses
  • Disclosure and compliance obligations under FTC guidelines
  • Termination rights and dispute resolution

Social Media Law Practice Areas

  • Influencer agreement drafting and negotiation
  • Sponsorship, co-marketing, and brand partnership contracts
  • Affiliate marketing and performance-based compensation agreements
  • FTC disclosure compliance and advertising regulations
  • DMCA takedowns, copyright enforcement, and content disputes
  • Trademark and copyright protection for brands and creative work
  • Platform compliance and online reputation management
  • Business formation, LLC structuring, and brand ownership agreements
  • Terms of service, privacy policies, and website compliance
  • Defamation, harassment, and online crisis response
  • Content licensing, usage rights, and distribution agreements
  • E-commerce terms, payment structures, and digital storefronts
  • Digital rights management (DRM) and anti-piracy strategies
  • Sweepstakes, contests, and user-generated content policies
  • Due diligence for acquisitions, digital asset sales, and influencer brand deals

Rodgers Selvera Is Your Influencer Lawyer in Austin and San Antonio TX

At Rodgers Selvera PLLC, we know that your content is both creativity and capital. Today’s influencers aren’t just building audiences; they’re building brands and businesses. And that means legal protection must be part of your growth strategy.

We’ve helped creators lock in favorable brand deals, resolve content disputes, enforce intellectual property rights, and navigate the evolving rules around disclosures, endorsements, and digital monetization. If you’re scaling a YouTube channel, negotiating long-term sponsorships, or launching a branded product line, we bring the legal clarity and business insight to help you grow with confidence.

Let’s protect your influence, safeguard your brand, and set you up for long-term success. Contact us!

FAQ

Frequently Asked Questions About Social Media Law

Why do influencers need to work with a social media lawyer?

Because the rules change all the time. From platform rule changes to new FTC guidance or IP threats, your legal risk can shift overnight. We help you stay ahead with proactive legal strategies built for the speed, style, and substance of social media.

Do influencers need lawyers when negotiating brand deals?

Absolutely. Brand deals, sponsorships, and co-marketing agreements can impact your compensation, your IP, and your reputation. We help negotiate fair terms, protect your ownership rights, and help you understand the fine print so there are no problems.

What do I do about defamatory content or harm to my reputation online?

If someone is targeting you with false or damaging statements online, we can respond quickly and strategically. We act decisively to handle takedown notices, cease-and-desist letters, and litigation to protect your personal brand and business reputation.

What are my responsibilities under FTC guidelines as a social media influencer?

If you promote products or services online, you’re required to clearly disclose any material connections like payments, gifts, or personal relationships with brands. We make sure that your disclosures are legally sound, platform-compliant, and reputation-safe.

Are there legal concerns with user-generated content?

Yes! User-generated content can create serious risks around copyright infringement, defamation, and privacy violations. If your brand or platform allows user submissions like comments, reviews, or reposted content, then it’s essential to have clear terms of use, moderation policies, and liability protections in place.

Can Rodgers Selvera PLLC draft a social media policy for my business?

We help creators and companies develop policies that govern user behavior, clarify content ownership, and comply with privacy laws, platform rules, and advertising regulations. If you’re running a community-driven site or partnering with creators, we’re here to assist in creating clear policies that protect you.

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