San Antonio Trademark Attorneys

Legal Trademark Protection for San Antonio

Your brand is more than just a name. it’s your reputation, your identity, and your competitive edge here in San Antonio. Whether you’re launching a new venture in Southtown, growing a creative project, or expanding a business on the River Walk, protecting that identity is essential. Trademarks keep competitors in check and build trust with your audience so your creation is poised for long-term success.

At Rodgers Selvera PLLC, we help clients across San Antonio and the surrounding region register, protect, and enforce trademarks at every stage from strategic planning to litigation. Trademarks may be governed by federal law, but working with a San Antonio trademark attorney who understands the local business climate and creative community gives you an added advantage.

What Is a Trademark and How Is It Different From a Copyright?

A trademark protects brand identifiers like names, logos, slogans, and packaging that distinguish your goods or services in the marketplace. It tells your customers, “This is who we are. This is what you can expect.” In contrast, copyright protects original creative works like music, books, videos, and software code.

If you’re building a business or launching a product in San Antonio, trademark protection ensures your brand identity stays yours. If you’re a creator, you may need both copyright and trademark protection to fully secure your work and brand. For example, a podcast’s name and logo can be trademarked, while the audio content itself is protected by copyright.

Our attorneys can help you understand what type of protection you need (and when) to avoid costly mistakes and future disputes.

Why Trademark Protection Matters in San Antonio

In a growing city like San Antonio, culture, innovation, and entrepreneurship intersect. And for those at the forefront, a brand is more than just a name or a logo. It’s your business identity. Whether you’re opening a shop in the Pearl District, launching a mobile app, or producing artisanal goods in Southtown, a trademark helps distinguish you from the competition and builds trust with your audience.

Registering your trademark gives you the legal tools to stop competitors from using confusingly similar names or branding. It also strengthens your position if you plan to license, franchise, or sell your business down the road. And if you’re ever accused of infringement yourself, a well-protected brand is your first line of defense.

Our Trademark Legal Services in San Antonio

At Rodgers Selvera PLLC, we guide clients through the full trademark lifecycle from idea to enforcement. We work with everyone from new entrepreneurs applying for their first trademark all the way to established brands expanding into a new market. Don’t leave your intellectual property to chance, let us help you take control of your brand identity and keep it protected.

Registration and Ownership

• Comprehensive federal, state, and common law trademark searches
• Risk assessment and clearance reviews
• USPTO trademark application preparation and filing
• Responses to office actions and other USPTO correspondence
• Trademark portfolio audits and long-term brand strategy

Licensing and Business Agreements

• Trademark licensing, assignment, and co-branding agreements
• Franchise, white-label, and collaboration agreements
• Ownership transfer and chain of title documentation
• Brand usage terms for contractors, affiliates, or joint ventures

Enforcement and Disputes

• Cease-and-desist letters and informal enforcement strategies
• Infringement litigation and TTAB opposition/cancellation proceedings
• Trademark defense and resolution of ownership conflicts
• San Antonio-specific litigation experience in federal court

Online and International Protection

• Trademark monitoring and renewal management
• Social media impersonation takedowns and platform enforcement
• Domain name disputes, including ICANN UDRP claims
• Madrid Protocol filings and international brand strategy

Emerging Trademark Issues

• Branding protection for AI-generated content and tools
• Trademark considerations for digital goods, NFTs, and Web3 ventures
• Legal counsel for eCommerce sellers and online marketplaces

Protect Your Brand With Rodgers Selvera

At Rodgers Selvera PLLC, we bring federal trademark law expertise to the heart of San Antonio. We’ve helped Alamo City entrepreneurs, creatives, restaurateurs, and small businesses secure and protect the brands. 

Are you launching a product in Alamo Heights, scaling a startup near Pearl, or navigating a rebrand on the North Side? You won’t get boilerplate advice here. We offer clear guidance, quick communication, and legal support that matches your goals. Here’s what you can expect from us:

• Confidential Consultation: We begin with a conversation about your brand, goals, and concerns.
• Legal Strategy: We review your position, risks, and lay out clear next steps per your needs.
• Action: Depending on your situation, we’ll prepare a trademark filing, respond to a USPTO office action, draft or review licensing terms, negotiate a dispute, or litigate when necessary.
• Resolution: We aim to resolve your issue efficiently and strategically so you can focus on building your business.

Talk to a San Antonio Trademark Attorney Today

In a city that blends culture, creativity, and commerce like San Antonio does, solid legal protection is essential. If you have a creation you need to protect, Rodgers Selvera PLLC is ready to help.

We provide smart, accessible legal support for local businesses, startups, artists, and nonprofits throughout San Antonio and South Central Texas.

Schedule your consultation today and take the first step toward protecting your brand.